Chanel chooses Luna Bijl to star in the new Fall 2017 Eyewear Campaign


Since they were very first founded in 1910 in Paris, France, Chanel has consistently paved the way for fashion revolutions, setting style the bar high and influencing fashion trends with its inimitable designs and revered craftsmanship techniques. Chanel has achieved divinity within the high fashion community, and its luxury designs have been promoted season after season by some of the most prominent faces in the fashion community.

This coming Fall however, Chanel has diligently decided to take a leap into the unknown, tactically mixing things up and providing a refreshing flavour to the feel and look of their latest 2017 eyewear campaign.

King of fashion Mr Karl Lagerfeld is known for employing his celebrity muses and friends to be the faces of Chanel campaigns such as Lottie Moss, Willow Smith and Cara Delevingne – but, this year we are witnessing the revered designer choose to head down a different path, opting to cultivate the talent of a ‘real model’ for his leading lady.

This season, the Chanel Fall 2017 eyewear campaign will see Luna Bijl become the face of Chanel with styling from former British Vogue fashion director Lucinda Chambers.

Stunning black and white photography is used to capture the beautiful essence and natural presence of Luna Bijl and the result is something that has been widely praised by style savvy shoppers and critics alike.


The Chanel Fall 2017 Eyewear Collection will be available on Fashion Eyewear soon. See all Chanel Sunglasses and Chanel Glasses.