The 100% Optical offered an axceptional opportunity from small first-time exhibitors to highly regarded international designers to Britisn opticians and international buyers last weekend. New launches by Tavat Eyewear, Gotti Switzerland, Kirk & Kirk, Silhouette, SALT. Optics, MonkeyGlasses and L.G.R, among others, ensured that diverse, fast-paced innovations in eyewear could be fully appreciated.
Tavat Eyewear, from Italy, returns to 100% annually. Pictured above: campaign for Tavat’s forward-thinking SoupCan Collection AW16/17 – a unique “sandwich” frame design with rimrock closing and watch crown mechanism.
Eco directions: Valerie from the neubau collection
neubau eyewear launched several new frames which will be available from April. The designs are created in natural PX, a high quality eco-friendly polymer that is light, flexible and durable. The frames (above, model Valerie) come in delicate natural colours including crystal clear versions and trendy shades of green.
Italian titanium specialists Blackfin, who have just started to make their mark in the UK, showed their innovative new optical and sunglasses collection. Designs such as model Loven by Blackfin show their achievements in decorative work on super light Japanese titanium.
Mouet Eyewear, created in 2014, exhibited for the first time at 100% in London. Carlos Martin and Fran Penalba, a designer and an architect, have developed a range of artisan acetate designs, made in one of the last remaining traditional frame workshops in Spain.
MonkeyGlasses, one of the notable design-focused eco frame brands, based in Denmark, launched a new eyewear collection with colourful sustainable leather coverings. The eight colours are inspired by the Nordic night sky and include silver or gold coated stainless steel with a natural horn/wood look for spectacle temples.